CREATIVE STRATEGY
The series creator for this show required all twenty three cast members be presented. With this challenge, we landed on breaking the key art into subgroups that paired each character within the context of their storylines. We landed on the color palette to highlight the gritty undertones of the storylines and the city of Chicago.
ROLE
During the creative process I helped drive visual direction, worked with our photographer to direct photoshoot and design multiple pieces for key art, out-of-home, social and platform placements.
Studio: Paramount+
Key Art
Key Art
Key Art
Key Art
Social Campaign
Digital Out-of-Home
Out-of-Home
*Work created during my employment at Showtime and Paramount. Creative Director STEVE CHAN. Design Leads GIOVANNI NOISY, LINDSEY CONWAY, RYANNE KIM.