CREATIVE STRATEGY
Billions required balancing eleven main characters while keeping New York City central to the narrative. After multiple creative iterations, we centered the campaign around Manhattanhenge—using this iconic phenomenon as both a visual anchor and metaphor for the series' final season sunset.
ROLE
I helped curate and drive the visual strategy during the creative process from the key art, digital out-of-home and platform placements.
Studio: Paramount+
Key Art
Key Art Alt
OUT-OF-HOME
Out-of-Home
Out-of-Home
*Work created during my employment at Showtime and Paramount. Creative Director ALEX JUDSON. Design Leads GIOVANNI NOISY, ETHAN CALLENDER.